Google Search Central Blog, Using named anchors to identify sections on your pages Second, ensure that each section has an associated anchor with a descriptive name (that is, not just “Section 2.1”), and that your page includes a “table of contents” which links to the individual anchors. According to Google:įirst, ensure that long, multi-topic pages on your site are well-structured and broken into distinct logical sections. If you’re writing long pieces of content, with multiple sections and headings, Jump Links are a great way to improve the user experience. Now they can navigate directly to the relevant section instead of scrolling through the page looking for their information. This is useful when a user has a specific interest in mind that is almost entirely covered in a single section of a page.
Both features provide additional links in the result block, which allow users to jump directly to parts of a larger page. We just announced a couple of new features on the Official Google Blog that enable users to get to the information they want faster. This is how they describe the purpose of anchor links in search result pages (emphasis mine): Google announced support for “named anchors” all the way back in September of 2009. They can point to a section of the current page or to a specific page section on another page. Pro Tip: Smooth Page Jumps with CSS onlyĪnchor links are, in essence, just like standard links, but instead of simply pointing to a different page, these links point to a specific section of page.Anchor Links in the WordPress Classic Editor.Anchor Links in the WordPress Block Editor (Gutenberg).
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